The creative team at Rain was tasked with a huge challenge—transform the Campbell's Kitchen social media presence into something worth talking about. We honed our voice and sense of humor as we went, and found the visual sweet spot. Paired with bold, colorful, and playful work, our campaign tuned into the millennial mindset and created a unique space for the brand in a crowded category. I was responsible for designing the social posts across all platforms. From selecting and cropping images, to copy overlay.