Rimmel London challenged the MRY design team to enhance their Instagram feed in order to keep up with current beauty trends and to gain a larger following. I was responsible for art directing, retouching and color correcting raw images for Rimmel's Instagram posts shot in-house by James Chang. The client wanted to take their Alexander Mcqueen and Vivienne Westwood look and make it a little bit more Dior. After the new look premiered, we took their following from 185k to 213k and counting!
I was responsible for strategizing and designing social posts for Cover Girl. I was also responsible for designing circle badges for an upcoming digital promotion where a badge is issued to a Cover Girl contest participants as they advance their way to the top.
Collaborated with CMO and the marketing team to art direct the website's overall look and feel, as well as collaborated with the UX designer to plan out wireframe and build high fidelity prototype and style guide for the sites booking menu. Hand picked photography, typography, and layout for website and mobile, as well as colors to mimic brand identity.
Neutrogena tasked us with designing social posts that would increase visibility and brand recognition. I was responsible for creatively hand picking images, photo composite and designing posts for Facebook and Twitter.
The Facebook page can be found here: www.facebook.com/Neutrogena/?fref=ts
I designed templates for Royal Canin's landing page on WAG.com, and event pages for Pet Smart and Pet Co stores. Along with landing pages, I also designed banners and social media posts. All assets designed for Royal Canin had to maintian the brands look and feel across the board, but due to sizing issues, the Instagram post typography layout had to be redesigned to work along side the canine images.
For the launch of Women's Rogaine we were tasked with removing the negative stigma of female hair loss in the digital space. I was responsible for creatively and strategically sourcing stock images, design, retouching, color correcting and resizing.
The live site can be found here: womensrogaine.com
I was brought on as a freelance retoucher/designer to retouch, color correct and design over 500 images of cufflinks for their Winter jewelry online sale.
I was responsible for partnering up with ACD on copy and ECD to concept and art direct a successful pitch for Glenmark pharmaceutical. The pitch included print, digital, OOH, social and HCP materials.
This design project was initially given to me while I was a student at SVA. The assignment was to look at the Choking Poster from a different perspective, and make people notice an unnoticeable item.
When I started brainstorming the idea, I noticed that some of the positions required to save lives, resembled that of a wrestler. To make it more interesting, I decided to customize the themes of the posters to reflect those of our favorite restaurants.
A few years later, I was contacted by Bloomberg News with a request to contribute my designs to a story they where writing about the redesign of the Chocking Poster. Please find the article here:
Characters Illustrated By Ellen Wagner: http://elleniscreative.com
and Jon Rosado: www.jonrosado.com
As part of its "Uncarrier" rebranding, MRY is helping T-Mobile transition into a cohesive strategy designed to drive audience to their brand, and save money through their no contract slogan. I am responsible for creatively hand picking images, photo composing and designing a variety of social posts for Facebook and Twitter.
The Facebook page can be found here: www.facebook.com/TMobile/?fref=ts
MRY was tasked with redesigning the Tylenol.com website to make it more modern, graphic and informative. I was responsible for selecting images, retouching, designing and resizing for the site.
Please feel free to visit the site at http://www.tylenol.com/
PFIZER “GET OLD”
While freelancing at SS&K, I worked on a project for Pfizer that shows how people today may live longer than past generations. Those extra years may come with questions: How will we stay healthy? Get Old is a program that takes a closer look at how science and technology are coming together to help people live longer and better than ever before. As a Jr. Art Director I was responsible for assisting Creative Directors and Chief Creative Officer on structuring the look and feel of the campaign.
Several years later I worked as the exclusive Freelance Art Director dedicated to the Y&R PR team, I was responsible for every piece of creative that was delivered to Pfizer Oncology. My responsibilities included partnering with the account team on creative concept, tone and execution for the brands social and digital deliverables.
Approximately 350,000 people living with Parkinson’s experience OFF periods, or the re-emergence of Parkinson’s symptoms. Every person with Parkinson’s has a unique story. Every story matters. We have gathered expressions and stories showcasing the many ways that people with Parkinson’s experience OFF periods, and how they impact their lives. The Many Faces of OFF is sponsored by Michael J. Fox and Acorda Therapeutics.
I was tasked with designing social posts focusing on each individual's struggles and success stories utilizing illustrations and some of the patients own artwork.
You can find their social links below:
Collaborated with ECD on identified an opportunity to be one of the first brands to use the “Lean In” Getty collection in a way that was truly relevant and social as part of the Visa Small Business Facebook page.
Partnered with a team of Creative Directors on rapidly searching over 500 AP NFL images per day based on very strict legal guidelines from NFL, while editing, cropping, and staying on brief for daily Facebook and Twitter posts.
The creative team at Rain was tasked with a huge challenge—transform the Campbell's Kitchen social media presence into something worth talking about. We honed our voice and sense of humor as we went, and found the visual sweet spot. Paired with bold, colorful, and playful work, our campaign tuned into the millennial mindset and created a unique space for the brand in a crowded category. I was responsible for designing the social posts across all platforms. From selecting and cropping images, to copy overlay.
Full Beauty Brand is an online marketplace offering a curated collection of the finest brands and thousands of products – the premier fashion and lifestyle destination for women sizes 12+. I am tasked with conceptualizing and designing eye-popping emails and stylish landing pages.
Created the overall look and feel of the brand. Designed the logo, Art Directed the photo shoot, hand picked and retouched final edits, wrote copy, as well as vested a pallet that best represents the brand's identity. Additionally, I worked with the client to establish a personality for their social media presents to increase brand recognition.
The live site can be found here: crochethead.com
The objective of this student project was to bring awareness to the brand's unique selling point of engaging consumers through a blank canvas called The Munny Doll. This 360 campaign stimulated the consumers' curiosity to interact with the brand both on the street and online.
Teacher: Kash Sree
My responsibilities included, but where not limited to designing email blasts, social banners and posts, journal pages, infographics and brochures. The main focus was to stay on brand, while creating eye catching designs to driving traffic to their site that shares information with healthcare professionals who are on the front line of patient care worldwide.
I always loved to create motion. To orchestrate an emotional voyeuristic entry into a strangers story. Unfortunately in the past, the technology made it harder and more tedious to translate what was in my head onto the screen. But with todays' technology, it is getting easier to actually focus on creating content then on operating the software. The only thing you need is your own imagination, a good idea and a commitment.
While freelancing at a small digital shop called Terri and Sandi, I was tasked with composing GIF's out of the most iconic Disney movies for various social media platforms.
This is a compilation video of my favorite GIF's conveying the message of surprise.
Animal rescue has always been a very big part of my life. In 2014 I took on a pro-bono project to design a website for a no kill rescue group called UnwantedNYCpets.org. I was responsible for the sites color pallet, image selection, retouching, UX and the over all look and feel. This project was straight from the heart.
Carl(a) is the story of a trans woman who is being dejected from her family while seeking the means to complete her transition. On April 20th, Égalité, MRY and SMG successfully packed the house of the Ziegfeld theatre and inspired press, celebrities, employees and influencers to show up and participate in the evening.
These images where allocated for promotional purposes on behalf of the movie. I was responsible for retouching clothing off the models, beautifying the skin and color correcting all the images. Here are the before and after.
As a Jr. Designer still in school and Art Producer, I had the honor of wearing many hats at some of the most creative agencies like Serino Coyne. My ability to multi-task came in handy when all the senior hands were tied and I was tasked with designing numerous banners on the side of a bus, theater walls and Playbill for the upcoming award winning show SpamAlot.